Keynote Speakers

Keynotes

Pr. James Oliver

Professor and Executive Director of Innovation, Iowa State University, United States of America

“XR Trends: Challenges and Opportunities in the Automotive Industry”

Virtual and augmented reality technologies have matured sufficiently to impact productivity in many application domains. This keynote will focus on the emerging technological and market trends that promise to enable new applications of “extended reality” (XR) in the automotive industry. In particular, this presentation will highlight recent research toward holographic displays, new content creation techniques, and the potential at the intersection of XR with adjacent emerging technologies such as artificial intelligence and 5G/6G telecommunications. In addition, a brief survey of recent patents filed by OEMs and technology leaders will illuminate potential near-term innovations and market opportunities.

Marius Dupuis

Chief Executive Officer, ASAM e.V.

“ASAM standards – from simulation to SDV”

The early simulation standards which are today part of ASAM’s portfolio, emerged from within the automotive industry long before they were handed over to the ASAM association. OpenDRIVE was introduced to the public at the Driving Simulator Conference 2006 in Paris. And OpenCRG joined shortly afterwards. Other standards like OpenSCENARIO, and OSI followed a similar pattern. But it was only under the roof of ASAM that these standards got traction to a point where the wider industry drove the adoption and further development.
 
This keynote – even though it will briefly highlight the past milestones of the simulation standards – will be mostly analytic and looking forward. Which use cases and markets were enabled by the simulation standards – for OEMs and tool suppliers? Why did OEMs drive the early development and are still active today? What’s working well and what’s still missing? And, finally, how does all this fit into emerging technologies like the software-defined vehicle (SDV)?

Industrial Keynotes

Thomas Nguyen That

Head of Strategy & Products, AVSimulation, France

“Flexibility and Openness as key success factor for UX assessment with simulation.“

In this presentation we will review the key role of simulation for User centric design through recent project and application and will explain how flexibility and openness of driving simulator hardware and software lead to efficiency and success.

Dr. Edwin de Vries

CTO, Cruden, The Netherlands

“Syncing Senses: Optimizing Visual and Motion Integration in Advanced Dynamic Driving Simulators“

We are excited to announce that Mr. Edwin de Vries will deliver a keynote presentation at the upcoming conference, focusing on self-motion perception in driving simulators. Regardless of the use case, self-motion perception is essential to ensure that drivers exhibit natural behavior while driving a simulator and provide the engineers conducting the experiments with relevant feedback.

Self-motion perception results from the intricate integration of human sensory inputs, requiring the seamless combination of visual and vestibular signals by the brain. In his keynote, Mr. De Vries will delve into the integration of motion and visual systems, drawing from real-world examples and lessons learned during Cruden’s recent development of a high-end motorsport engineering simulator. Additionally, he will cover practical aspects such as specifying and evaluating high-bandwidth, low-latency motion systems, offering valuable insights for anyone involved in the design and use of driving simulators.

Didier Wautier

Head of Autonomous Vehicle Simulation & Virtual reality department, Renault, France

“From Digital vehicle to Virtual twin to Immersive virtual twin”

The digitalization of Renault Group is not new, but it is intensifying as the company transforms itself into a “Tech Company”. This is essential to keep pace with the growing technological complexity of vehicles, the ever-increasing number of technical and regulatory requirements, and the continuous improvement of existing and future vehicles in a connected world. In recent years, the tools available to Design and Engineering have become so advanced that virtual reality has overtaken physical reality. The digital twin exists before the vehicle itself, and evolves throughout the design process, without forgetting to include the customer in the design loop. Depending on the stage of the project, we speak of digital vehicles, digital twin and immersive digital twin. Their fields of application range from design and development to tuning and homologation.